Why Roots Maati Majra

• Increasing majoritarianism – Not just in politics, but in society and in the social psyche.
• Sharp divisions in Religion-Caste-Tribes-Ethnicity.
• The public discourse increasingly one-sided, negating democracy. Dissent has become a crime, even sedition.
• Need for a unique platform to bring forth issues concerning minority opinion, be it from the minority religions, or marginalized people in all sections, to reinforce democratic values
• Mainline media and social media extremely market, eyeball and urban-centric; waylaid by market and political interests
• Prone to cliched journalism and powerful influences.
• Influenced by social media build-ups, sans basic facts.
• Need for digital media which reaches straight and also responsive to the TG and decision-makers.
• Freedom from vested interests of all varieties.